Sample Of Work



US Open Fan Experience

Detail Case:

American Express tasked my team with creating an experience for US Open Tennis fans that showcased the American Express brand and associated service in the way only Cardmembers have come to expect. In 2011, reimagined in 2012 and still in existence today, I led the creation of the US Open American Express Fan Experience. The purpose of the Fan Experience was to authentically deliver value and service to US Open fans that ultimately got them closer to their passion for tennis or addressed pain points associated with visiting a massive sports event. I led a team that executed my vision for turning a 20,000 Sq. ft. indoor court tennis facility into a two-story American Express Cardmember club that featured the only official US Open court that offered fans live tennis play, a climate controlled private cafe, offered 10 minute complimentary private tennis lessons by certified pros, kids clinics, hitting sessions with pros, meet & greets with tour professionals and showcased the latest technological fan enhancements for people to play with and learn about tennis. As a result of the activation over 10K people each US Open enjoyed the experience, over 250 million media impressions were generated, and industry awards were won for American Express and associated teams.

Other Sample Work

The client work for The Legacy Group, began with the creation of the branded business itself. After initial consultation with

Boomer Productions is proud to be working with Nosara Surf Academy, the premier surf school in Nosara Costa Rica. Many

With our well-rounded marketing expertise Boomer Productions is able to offer its clients a one-stop-shop for not only their social

New York 1 News Report on the Rockaway Brew Cruiser Rockaway Brewing Company has locations in two of the most

McCall Wines, located on the North Fork of Long Island, in the town of Cutchogue, has proudly been farming and

Client NBC Sports was a sponsor of the SXSW Sports Conference and in an effort to connect and establish their