Client NBC Sports was a sponsor of the SXSW Sports Conference and in an effort to connect and establish their presence with conference goers, we created the NBC Sports Lawn, providing a much needed respite and break from the all-day panels and lectures. The NBC Sports Lawn @ SXSW offered attendees the chance to play traditional lawn games, grab a local craft beer on tap at our bar, participate in an interactive “Make the Call” broadcaster challenge, and take a photo with the British Open Trophy, all while enjoying the comfortable Austin weather on our beautiful lawn at the Four Seasons. In addition to providing the listed daily programming, we hosted special events including a conversation with NBC Sports NASCAR Broadcasters Rutledge Wood, Rick Allen Steve LeTarte & NASCAR Sprint Cup Driver, Austin Dillon. The session previewed NBC Sports’ upcoming broadcast of the second half of the NASCAR season. Another event included an exclusive Olympic discussion and Rio preview with NBC Olympics Executives Jim Bell & John Miller, Olympian Tara Lipinski, & Golf Channel Analyst David Feherty. We met NBC Sports’ objectives for the activation by maintaining a steady crowd of conference goers and receiving very positive feedback from SXSW officials and attendees.
