With our well-rounded marketing expertise Boomer Productions is able to offer its clients a one-stop-shop for not only their social media content creation and digital marketing needs, but public relations and publicity work as well.
Boomer Productions works with small businesses to identify unique story angles that accurately showcases their unique points of differentiation as a business and finds earned media opportunities to efficiently get the word out to the public. In basic terms, there are few better means of promotion than FREE promotion by a reputable news source than the publicity generated by a successful public relations effort.
With our client, GraBar Fish & Seafood, first-hand knowledge of their business as a satisfied customer of theirs and seeing their physical operation caused us to realize there were a multitude of earned media story angles for what they bring to market. Through Boomer’s contacts with local media, we were able to successfully secure five separate news segments with News12 Long Island.
In late 2020, there were on-air features on how GraBar Fish gave back to their local community through product donation to a local foodbank and what constitutes the Feast of the Seven Fishes for Christmas Eve. In Spring 2021 GraBar Fish product was featured in a News12 LI Tasty Tuesday segment for one of their top clients, Teller’s Steakhouse. Lasty, in the summer of 2021, GraBar received two separate Tasty Tuesday Segments on News12 LI when their in-house chef, Joe Luchese, presented viewers on what fish to put on the grill and what seafood appetizers to showcase during summer backyard parties and bar-b-ques.
These on-air TV features resulted in sharp spikes in web traffic, google search hits, and new followers on their social media channels. Successful public relations campaigns are an important marketing tool any small business can benefit from with proper planning and execution.