As part of the 2019 Holiday Season, Boomer Productions felt it was important for Carrom Company, manufacturer of classic family games like Nok Hockey, Carrom Game Board, Foosball and others, to drive home the message of the holidays being all about family time. In addition to a marketing campaign including organic social posts, paid Facebook and Google AdWords, a strong brand partnership would afford the Carrom Company increased brand awareness and distribution of the family time message. When it comes to family game nights, which are most common during the holiday season, there isn’t a more perfect gaming snack than popcorn. Boomer Productions approached the biggest and oldest popcorn producer in the country, Jolly Time Popcorn, with a proposal for partnership focused around a social media-based promotion. From December 3 to December 10, Carrom and Jolly Time Popcorn launched a contest on Jolly Time’s Facebook page that asked people to comment on their favorite family game night activity. Anyone who liked both brand pages, and commented on the post, were automatically entered to win one of ten Carrom and Jolly Time Prize Packs that included a Carrom game and Jolly Time products and branded premiums. Because of the successful awareness generating promotion, Carrom’s Facebook followers increased by 33% to over 5.3 followers and the co-branded promotional social post netted over 2K comments, 238 shares, 1.7K likes.
