Brookfield Place New York in downtown Manhattan was looking to bring fun, buzz-worthy events to their complex as a means to draw first time attendees and cause corporate workers to spend more time on premise after work. In response I led a team that developed a fun four week event series called “Best Brews of New York City”, which was created to showcase the best craft breweries the city had to offer. In addition to developing the event and competition concept, I sourced all fifteen participating NYC based craft breweries, incorporated a live music component and delivered a pop-up bar experience in the middle of the Brookfield Place’s iconic Winter Garden. The result was a total attendance of 4.7K plus attendees, 140 million media impressions, and over $65K donated to the affiliated cause partner.
